/* Калорики — публичный сайт: лендинг, блог, каталоги */
:root{--bg:#f6f1ea;--card:#fff;--soft:#fbf7f1;--ink:#3d2016;--ink2:#7f685b;--line:#efe5d9;--brand:#f26b1d;--brand2:#ff9a4d;--brand-d:#c94f0a;--peach:#ffe2cc;--mint:#3fa564;--sky:#3b82f6;--grape:#8b5cf6;--r:26px;--sh:0 1px 2px rgba(61,32,22,.04),0 14px 40px rgba(61,32,22,.08);color-scheme:light}
@media (prefers-color-scheme:dark){:root{--bg:#18110e;--card:#231a15;--soft:#2c211b;--ink:#f7ece3;--ink2:#bba596;--line:#3a2c24;--brand:#ff8a4c;--brand-d:#ffb08a;--peach:#4a2a18;--sh:0 14px 40px rgba(0,0,0,.35);color-scheme:dark}}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--ink);font:17px/1.6 "Onest",system-ui,-apple-system,"Segoe UI",Roboto,Arial,sans-serif;overflow-x:hidden}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3{margin:0;line-height:1.1;letter-spacing:-.03em}
h1{font-size:clamp(2.4rem,6vw,4.4rem);font-weight:800}
h2{font-size:clamp(1.8rem,4vw,2.8rem);font-weight:800;margin-bottom:18px}
h3{font-size:1.2rem;font-weight:750;letter-spacing:-.01em}
p{margin:0 0 12px}
main{max-width:1200px;margin:0 auto;padding:0 20px}
.lead{font-size:1.2rem;color:var(--ink2);max-width:62ch}
.kicker{font-weight:750;color:var(--brand);text-transform:uppercase;letter-spacing:.08em;font-size:.82rem;margin-bottom:10px}
.center{text-align:center;margin-top:26px}
:focus-visible{outline:3px solid color-mix(in srgb,var(--brand) 60%,transparent);outline-offset:3px;border-radius:8px}

/* шапка */
.top{position:sticky;top:0;z-index:20;display:flex;align-items:center;gap:20px;padding:14px max(20px,calc((100vw - 1200px)/2 + 20px));background:color-mix(in srgb,var(--bg) 88%,transparent);backdrop-filter:blur(12px)}
.logo{display:inline-flex;align-items:center;gap:10px;font-weight:800;font-size:1.3rem;text-decoration:none;letter-spacing:-.02em}
.menu{display:flex;gap:24px;margin-left:16px}
.menu a{text-decoration:none;font-weight:600;color:var(--ink2)}
.menu a:hover{color:var(--ink)}
.top-cta{margin-left:auto;display:flex;gap:10px}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:48px;padding:0 22px;border-radius:16px;background:var(--brand);color:#fff;font-weight:750;text-decoration:none;border:0;cursor:pointer;font-size:1rem;box-shadow:0 8px 22px color-mix(in srgb,var(--brand) 35%,transparent);transition:transform .15s,box-shadow .15s}
.btn:hover{transform:translateY(-2px);box-shadow:0 12px 28px color-mix(in srgb,var(--brand) 40%,transparent)}
.btn.ghost{background:var(--card);color:var(--ink);box-shadow:var(--sh)}
.btn.big{min-height:60px;padding:0 30px;font-size:1.1rem;border-radius:20px}
.btn.white{background:#fff;color:var(--brand-d);box-shadow:none}
.btn.wide{width:100%}
@media (max-width:900px){.menu{display:none}.top-cta .ghost{display:none}.top{padding:12px 16px}.btn{min-height:44px;padding:0 16px}}

/* герой */
.hero{display:grid;grid-template-columns:1.1fr 1fr;gap:40px;align-items:center;padding:40px 0 30px}
.pill{display:inline-block;padding:8px 16px;border-radius:999px;background:var(--card);box-shadow:var(--sh);font-weight:650;font-size:.92rem;margin-bottom:22px}
.hl{background:linear-gradient(120deg,var(--brand),#ff9a4d);-webkit-background-clip:text;background-clip:text;color:transparent}
.hero h1{margin-bottom:20px}
.cta-row{display:flex;flex-wrap:wrap;gap:12px;margin:26px 0 14px}
.micro{color:var(--ink2);font-size:.92rem}
.hero-art{position:relative}
.hero-img{width:100%;max-width:560px;margin:0 auto;animation:float 6s ease-in-out infinite;filter:drop-shadow(0 30px 40px rgba(242,107,29,.25))}
@keyframes float{50%{transform:translateY(-14px) rotate(-1deg)}}
.chat-demo{position:absolute;left:-30px;bottom:6%;width:min(330px,80%);display:grid;gap:8px}
.chat-demo p{margin:0;padding:10px 14px;border-radius:18px;font-size:.92rem;box-shadow:var(--sh);opacity:0;animation:pop .5s ease forwards}
.chat-demo .me{background:var(--brand);color:#fff;justify-self:end;border-bottom-right-radius:6px}
.chat-demo .bot{background:var(--card);border-bottom-left-radius:6px}
.chat-demo p:nth-child(1){animation-delay:.4s}.chat-demo p:nth-child(2){animation-delay:1.4s}.chat-demo p:nth-child(3){animation-delay:2.6s}.chat-demo p:nth-child(4){animation-delay:3.6s}
@keyframes pop{from{opacity:0;transform:translateY(10px) scale(.96)}to{opacity:1;transform:none}}
@media (max-width:900px){.hero{grid-template-columns:1fr;padding-top:14px;gap:10px}.chat-demo{position:static;width:100%;margin-top:-30px}}

/* бегущая строка */
.marquee{overflow:hidden;margin:30px -20px;padding:14px 0;background:var(--brand);transform:rotate(-1.2deg)}
.marquee-track{display:flex;gap:34px;width:max-content;animation:run 40s linear infinite}
.marquee span{color:#fff;font-weight:750;white-space:nowrap;font-size:1.05rem}
@keyframes run{to{transform:translateX(-50%)}}

/* секции */
.sec{padding:64px 0}
.free{display:grid;grid-template-columns:1fr 1.2fr;gap:40px;align-items:center}
.free-art img{border-radius:var(--r)}
.checks{list-style:none;padding:0;margin:0 0 24px;display:grid;gap:12px;font-size:1.08rem}
.checks li{padding-left:38px;position:relative}
.checks li::before{content:"✓";position:absolute;left:0;top:0;width:26px;height:26px;border-radius:9px;background:var(--brand);color:#fff;display:grid;place-items:center;font-weight:800;font-size:.9rem}
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.step{background:var(--card);border-radius:var(--r);padding:20px;box-shadow:var(--sh);position:relative}
.step img{border-radius:18px;margin-bottom:16px;aspect-ratio:1;object-fit:cover}
.step .n{position:absolute;top:30px;left:30px;width:44px;height:44px;border-radius:14px;background:var(--brand);color:#fff;display:grid;place-items:center;font-weight:800;font-size:1.2rem}
.step p{color:var(--ink2);margin:6px 0 0}
.ai-head{display:grid;grid-template-columns:1.2fr 1fr;gap:30px;align-items:center;margin-bottom:26px}
.ai-img{border-radius:var(--r)}
.ai-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(250px,1fr));gap:14px}
.ai-card{display:grid;gap:4px;align-content:start;padding:18px 20px;border-radius:22px;background:var(--card);box-shadow:var(--sh);text-decoration:none;transition:transform .15s;position:relative}
.ai-card:hover{transform:translateY(-3px)}
.ai-card b{font-size:1.15rem}
.ai-card small{color:var(--ink2)}
.ai-how{font-size:.9rem;color:var(--ink2);margin-top:6px}
.st{position:absolute;top:16px;right:16px;font-size:.75rem;font-weight:750;padding:3px 10px;border-radius:999px}
.st.ok{background:color-mix(in srgb,var(--mint) 16%,var(--card));color:var(--mint)}
.st.plan{background:var(--soft);color:var(--ink2)}
.watch{display:grid;grid-template-columns:1fr 1.1fr;gap:40px;align-items:center}
.watch img{border-radius:var(--r)}
.myth-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.myth{background:var(--card);border-radius:22px;padding:22px;box-shadow:var(--sh)}
.myth b{display:block;font-size:1.1rem;margin-bottom:8px;text-decoration:line-through;text-decoration-color:var(--brand);text-decoration-thickness:3px}
.myth p{color:var(--ink2);margin:0}
.posts{display:grid;grid-template-columns:repeat(auto-fill,minmax(300px,1fr));gap:20px}
.post-card{display:grid;gap:8px;align-content:start;text-decoration:none;background:var(--card);border-radius:var(--r);padding:12px 12px 20px;box-shadow:var(--sh);transition:transform .15s}
.post-card:hover{transform:translateY(-3px)}
.post-card img{border-radius:18px;aspect-ratio:3/2;object-fit:cover}
.post-card .tag{justify-self:start;margin:6px 8px 0;font-size:.78rem;font-weight:750;color:var(--brand);text-transform:uppercase;letter-spacing:.06em}
.post-card b{font-size:1.15rem;line-height:1.25;margin:0 8px}
.post-card small{color:var(--ink2);margin:0 8px;font-size:.92rem}
.faq{max-width:820px;margin:0 auto}
.faq details{background:var(--card);border-radius:20px;padding:0 22px;margin-bottom:10px;box-shadow:var(--sh)}
.faq summary{cursor:pointer;font-weight:700;padding:18px 0;list-style:none;display:flex;justify-content:space-between;gap:12px}
.faq summary::after{content:"+";color:var(--brand);font-size:1.4rem;line-height:1}
.faq details[open] summary::after{content:"−"}
.faq details p{color:var(--ink2);padding-bottom:18px;margin:0}
.final{text-align:center;padding:64px 24px;margin:20px 0 60px;border-radius:36px;background:linear-gradient(135deg,#ff9a4d,#f26b1d 55%,#e2520e);color:#fff}
.final h2{color:#fff;max-width:20ch;margin:0 auto 12px}
.final p{opacity:.92;margin-bottom:26px}
@media (max-width:900px){.free,.watch,.ai-head{grid-template-columns:1fr}.steps{grid-template-columns:1fr}.myth-grid{grid-template-columns:1fr 1fr}.sec{padding:44px 0}}
@media (max-width:560px){.myth-grid{grid-template-columns:1fr}body{font-size:16px}}

/* калькулятор */
.calc{display:grid;grid-template-columns:1fr 1.1fr;gap:36px;align-items:center;padding:64px 0}
.calc-card{background:var(--soft);border-radius:32px;padding:26px;box-shadow:var(--sh);display:grid;gap:14px}
.seg{display:grid;grid-auto-flow:column;grid-auto-columns:1fr;gap:4px;padding:4px;background:var(--card);border-radius:18px}
.seg button{min-height:44px;border:0;border-radius:14px;background:none;font:inherit;font-weight:650;color:var(--ink2);cursor:pointer}
.seg button.on{background:#fff0e3;color:var(--brand-d)}
@media (prefers-color-scheme:dark){.seg button.on{background:#3d2316}}
.row3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px}
.calc label{display:grid;gap:6px;font-weight:650;font-size:.88rem;min-width:0}
.calc input,.calc select{width:100%;min-width:0;min-height:50px;border:0;border-radius:16px;background:var(--card);padding:0 14px;font:inherit;font-weight:650;color:var(--ink)}
.calc .act{grid-column:span 2}
.calc-out{background:var(--card);border-radius:22px;padding:18px;text-align:center}
.calc-out .k{font-size:3rem;font-weight:800;color:var(--brand);letter-spacing:-.04em;line-height:1}
.calc-out .m{display:flex;justify-content:center;flex-wrap:wrap;gap:8px 18px;margin-top:10px;color:var(--ink2);font-size:.95rem}
.calc-out .m b{color:var(--ink)}
.calc-out .err{color:#be123c;font-weight:650}
@media (max-width:900px){.calc{grid-template-columns:1fr;padding:44px 0}.row3{grid-template-columns:1fr 1fr}.calc .act{grid-column:span 1}}

/* страницы блога и каталога */
.page-hero{padding:40px 0 30px;max-width:900px}
.page-hero h1{font-size:clamp(2.1rem,5vw,3.4rem);margin-bottom:16px}
.bc{font-size:.9rem;color:var(--ink2);margin-bottom:16px}
.bc a{color:var(--ink2)}
.post{max-width:780px;margin:0 auto;padding:30px 0}
.post h1{font-size:clamp(2rem,5vw,3rem);margin-bottom:22px}
.post .cover{border-radius:28px;margin:10px 0 30px;aspect-ratio:3/2;object-fit:cover;width:100%}
.prose{font-size:1.08rem}
.prose h2{font-size:1.6rem;margin:34px 0 12px}
.prose ul,.prose ol{padding-left:24px;display:grid;gap:8px;margin:0 0 16px}
.prose .lead{font-size:1.2rem;color:var(--ink)}
.prose code{background:var(--soft);padding:2px 6px;border-radius:6px}
.narrow{max-width:820px}
.tip{background:var(--card);border-left:5px solid var(--brand);border-radius:18px;padding:18px 20px;margin:24px 0;box-shadow:var(--sh)}
.chat{display:grid;gap:8px;margin:16px 0 20px}
.chat p{margin:0;padding:12px 16px;border-radius:18px;max-width:85%}
.chat .me{background:var(--brand);color:#fff;justify-self:end;border-bottom-right-radius:6px}
.chat .bot{background:var(--card);box-shadow:var(--sh);border-bottom-left-radius:6px}
.cta-box{margin:40px 0 0;padding:26px;border-radius:28px;background:linear-gradient(135deg,var(--peach),var(--card));box-shadow:var(--sh)}
.cta-box b{font-size:1.3rem;display:block;margin-bottom:6px}

/* подвал */
.foot{background:var(--card);margin-top:40px;padding:48px max(20px,calc((100vw - 1200px)/2 + 20px)) 30px}
.foot-grid{display:grid;grid-template-columns:1.3fr 1fr 1fr 1fr;gap:28px}
.foot-grid div{display:grid;gap:8px;align-content:start}
.foot-grid a{text-decoration:none;color:var(--ink2);font-size:.95rem}
.foot-grid a:hover{color:var(--brand)}
.foot-grid p{color:var(--ink2);font-size:.95rem;margin-top:8px}
.foot-legal{display:flex;flex-wrap:wrap;gap:8px 22px;margin-top:34px;padding-top:20px;border-top:1px solid var(--line);color:var(--ink2);font-size:.85rem}
.foot-legal a{color:inherit}
@media (max-width:900px){.foot-grid{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.foot-grid{grid-template-columns:1fr}}

/* баннер cookie (появится, только если включены рекламные cookie) */
.cookie{position:fixed;left:16px;right:16px;bottom:16px;z-index:50;max-width:620px;margin:0 auto;background:var(--card);border-radius:22px;padding:18px;box-shadow:0 20px 60px rgba(0,0,0,.25);display:flex;gap:14px;align-items:center;flex-wrap:wrap}
.cookie p{margin:0;flex:1 1 280px;font-size:.92rem}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}.chat-demo p{opacity:1}}
.ai-card b{padding-right:96px;line-height:1.25}
@media (min-width:901px){.chat-demo{left:-70px;bottom:-70px;width:300px}.hero{padding-bottom:90px}}